While mobile commerce is spreading fast thanks to easy access anywhere, anytime, disputes between sellers and consumers are increasing.
Current disputes that involve mobile commerce are concentrating between seller and consumer, and inter-consumer disputes are also expected to rise along with Internet commerce, according to a report by the National IT Industry Promotion Agency (NIPA).
Continue reading "Disputes Increasing Along With Mobile Commerce" »
LG Uplus, the smallest mobile carrier in the local market, unveiled a mobile advertising platform, called "Uplus AD" which targets smartphone applications.
Uplus Ad can be used by all smartphone applications, and allows all application developers to run the program regardless of the operating system they use.
Continue reading "LG Uplus Enters Mobile Ad Business" »
SK Telecom plans to offer a location-based mobile marketing service, called "L-Commerce," as early as this July. The location-based mobile commerce service will be conducted by sending mobile advertisements or event coupons suitable to a user's location. For example, if users are located near a coffee shop, a promotion coupon will be delivered.
Continue reading "SK Telecom L-Commerce Business Model" »
