SK Telecom, which runs the online application marketplace called "T Store" for its smartphone users, said it will introduce an "In-App Ad" that is similar to Apple's iAd mobile advertising platform.
Once the "In-App Ad" is commercialized sometime this year, SK Telecom is expecting that the ad platform will help generate revenue for application developers.
Once the "In-App Ad" is commercialized sometime this year, SK Telecom is expecting that the ad platform will help generate revenue for application developers.
Index of Issue 27 ( 13 September 2010 )
Era of Unlimited Data Usage Begins
Samsung, LG to Embrace Dual Core Processor for Smartphone
GalaxyS Goes To China
SK Telecom to Introduce Its Own Version of iAd
Mobile Phone Exports Decreasing
Telecoms Korea Insight covers all the main issues in the local market on a weekly basis for decision makers who are interested in the Korean market.
